Artist Statement



Dana Reed

Dana Reed is a Chicago artisan who began making jewelry while earning her degree in Graphic Design. Her hobby quickly grew into a business in 2002. Crafting jewelry that blends the boldness of urban edge with the elegance of modern sophistication, Dana creates pieces for the woman who stands apart from the crowd. Each collection is a fusion of sleek metals and ultrachic textures, designed with sophisticated minimalism in mind but infused with an undeniable urban energy. From urban edge to concrete couture, the designs are a reflection of the artist’s passion for modern artistry and refined rebellion. Whether you choose a sleek statement piece or one with a metropolitan vibe, every piece is made to make an impact, celebrating individuality and confidence. With a keen eye for detail and a commitment to exceptional craftsmanship, Dana's creations speak to the woman who values elegance without compromise.